If you’re still not sure whether you need this page on your website, here are a few more reasons why working on it is a good idea: 1. Why you need an About Us pageĪn About Us page is crucial when building relationships with your customers. If they can relate to the same values, hardships or victories that you’ve faced, you’ll start to build that rapport. Telling a story on your About Us page is a great way to build trust with your potential customer.īecause after reading it, your customers are more emotionally invested in your brand. Two short paragraphs clearly define what the brand is all about – product design, sustainability, and performance. Take a look at About Us page by the yoga mat company Form. So let’s jump straight in! What is an About Us pageĪn About Us page gives online shoppers insight into your brand and the people behind it. What you should and shouldn’t put on your About Us page.The role an About Us page plays in your brand image.This article will go over this idea in more detail, concentrating on: It’s about why you’re the best person to solve your customer’s problem.Īnd in the world of ecommerce, that’s what you’re doing – building trust and providing a product that solves a customer’s problem. It’s about why a customer should emotionally invest in your brand. An About Us page that focuses on your ecommerce brand – what a crazy idea!īut consider this – an About Us page isn’t just about you or your company. The main problem you see on the average ecommerce About Us page is that it’s totally dedicated to talking about the company.
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